Define what you're building. The system executes, measures, learns, and adapts. You make the decisions that matter.
The product
Each loop runs continuously: execute, measure, learn, adapt. Loops generate missions — the work you actually approve and act on. Signals flow between loops so your company gets smarter, not just busier.
How it works
01 — Define
Your market, your customer, your constraints. The system builds a company model from your intent. Takes 10 minutes.
02 — Approve
Loops propose the highest-leverage work: "Test pricing in the converting segment." You approve, modify, or kill it. Every decision teaches the system what you value.
03 — Compound
Results feed back into the next mission. What worked gets amplified. What failed gets dropped. Your company learns without you managing the process.
Missions
Each loop proposes missions — the next highest-leverage thing your company should do. You see the cost, the reasoning, and the expected outcome before you commit.
One approval. Three things happen: work gets done, the system learns your judgment, you learn the domain.
Growth Loop — New Mission
Run both channels against the VP Engineering ICP for 7 days. Measure reply rate, qualification rate, and cost per qualified lead.
Why: Your Growth Loop learned that paid search CAC is 3x organic. This tests whether the same pattern holds for outbound.
The shift
Before: you coordinate everything
After: loops run the company
Pricing
No per-seat pricing. The whole point is that you don't need a team.
Founder
$59 /mo
For solo founders getting started.
Operator
$149 /mo
For founders running a real business.
External costs (AI models, APIs, ad spend) passed through at cost. No markup. You set budget caps.
Define your intent. Let the loops work. Make the calls that matter.
Start Building